Josh Bendall

S•BJ®

CRL® exists as a quiet reference point for creative work. A collection of sound, writing, and material that supports clarity and deeper thinking.

CRL® / V.01

It reflects a belief in focus, restraint, and the conditions required to make considered creative work.

  • (1)

    Featured Creatives

  • (2)

    The Principles of CRL®

  • (3)

    The Materials

  • (4)

    Use Cases

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Creatives whose work shapes the CRL®

(20)

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Creative Minds

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Le Captain Nemo

18

Abstract

17

Freddie Gibbs

16

Cookin Soul

15

Steven Kotler

14

Lofi Cinema

13

OMA

12

The Avalanches

11

Struthless

10

Kanye West

9

Lofi Cinema

8

Austin Kleon

7

David Lynch

6

Nujabes

5

Rick Rubin

4

Aphex Twin

3

All Star Series

2

Zane Lowe

1

Virgil Abloh

(The Resources)

CRL® / V.01

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The Resources

(5)

(The Principles)

CRL® / V.01

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CRL® is shaped by the belief that creative clarity comes from deliberate input, not abundance.

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“You don’t have to start from zero to make something new. For me, it’s about taking what already exists and pushing it forward, just enough. It’s in that shift—your perspective, your context, your timing—that something becomes new. That’s where creativity lives, not in total reinvention, but in evolution.”

Virgil Abloh

“Insert Complicated Title Here”

“Flow is optimal experience—when attention, performance, and enjoyment all peak at once. We don’t enter flow randomly, there are clear triggers we can use to get there more consistently.”

Steven Kotler

How to Activate Flow

“I think you should try everything—you should try the most basic and the most complex things to get to wherever it is that you want to get to. As long as you arrive at the thing you want, that’s what matters.

James Blake

James Blake Creative Minds

“So maybe it isn’t about finding this genius, once-in-a-lifetime idea. But rather tuning into what already exists—around you or inside you—and expressing it in a way only you could.”

Lofi Cinema


Lofi Cinema
Stop Chasing Original Ideas

2025
2017
2023
2025
Enter Library

(use case)

4

A library of sound, thought, and material we return to when we need to work properly.

(1)

“I just think people are scared to be themselves. They’re too worried about what other people think, or what’s cool at the moment. But the stuff that actually lasts is when you fully lean into what you like. Even if it’s weird. Even if nobody else gets it at first.”

— Tyler, The Creator

(All Star Series, Los Angeles)

(2)

“I think creativity comes from having the confidence to follow your own ideas, even when people don’t understand them yet. If you’re always looking at what’s already been done or waiting for approval, you’re limiting yourself. The only way to actually move things forward is to trust your instincts and go all the way with them.”

— Kanye West

(Charlie Rose Interview)

(3)

“You don’t have to start from zero to make something new. For me, it’s about taking what already exists and pushing it forward, just enough. It’s in that shift your perspective, your context, your timing that something becomes new. That’s where creativity lives, not in total reinvention, but in evolution.”

— Virgil Abloh

(Insert Complicated Title Here)

CRL© is used:

  • №

    (stage)

  • (1)

    Before work begins, to establish focus

    • (2)

    During long sessions, to sustain attention

    (3)

    Between projects, to recalibrate direction

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2
(1)

“I just think people are scared to be themselves. They’re too worried about what other people think, or what’s cool at the moment. But the stuff that actually lasts is when you fully lean into what you like. Even if it’s weird. Even if nobody else gets it at first.”

(All Star Series, Los Angeles)— Tyler, The Creator
(2)

“I think creativity comes from having the confidence to follow your own ideas, even when people don’t understand them yet. If you’re always looking at what’s already been done or waiting for approval, you’re limiting yourself. The only way to actually move things forward is to trust your instincts and go all the way with them.”

(Charlie Rose Interview)— Kanye West
(3)

“You don’t have to start from zero to make something new. For me, it’s about taking what already exists and pushing it forward, just enough. It’s in that shift your perspective, your context, your timing that something becomes new. That’s where creativity lives, not in total reinvention, but in evolution.”

(Insert Complicated Title Here)— Virgil Abloh